The Top 25 Cities to Live in If You Love Amazon
Los Angeles holds the dubious distinction of being the most polluted city in the U.S.--and having the most traffic congestion in the world. And, if you really love Amazon, it's where you really should...
View ArticleVideo: What It Takes to Be a Media All-Star
Adweek's 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several...
View Article3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfronts
During last year's Upfronts, NBCUniversal put a $1 billion dollar stake in the ground on using granular data to buy TV ads. It placed $1 billion worth of inventory for sale using its Audience Symphony...
View ArticleInfiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year
Just under one year after being named lead global creative agency of record for Nissan's luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff...
View ArticleTokr Releases First Mainstream Marijuana Spot on iHeartRadio
Cannabis is now legal in California ... but where do you start? That's what a new radio ad--just released to millions of Bay Area listeners in the first advertising push by a marijuana company in...
View ArticleWhy Adobe’s Magento Acquisition Will Supercharge the Customer Journey
Clark W. Griswold's Christmas was in jeopardy--he needed a Christmas tree. Because, of course, Christmas is not complete without that iconic symbol that completes the magical experience of the...
View ArticleESPN Brazil and Samsung Turned Sportscasters Into Emojis, and Everyone Loved It
Every day, real life merges a little more with the digital world, and robots take over more and more human tasks. So it should come as little surprise that ESPN Brazil, in partnership with Samsung,...
View ArticleThe Mad, Mad Rush to Conform With GDPR: Could Greater Trust in Digital Be the...
As companies struggled to meet Friday's deadline to comply with the European Union's General Data Protection Rule, the digital advertising industry has been venturing outside of its comfort zone--the...
View ArticleA Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook
After months of preparation, companies shutting down and the endless deluge of "updates to our privacy policy" emails, the European Union's General Data Protection Regulation (GDPR) finally went into...
View ArticleFacebook IQ Explored Why People Like to Shop at Local Businesses
Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network's research arm, cited trust and security as their main motivation. Facebook IQ...
View ArticleMany Marketers Aren’t Prepared for GDPR, SAP Study Says
Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a...
View ArticleHow NBCU and A&E’s Partnerships Might Revitalize TV and Radio
This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past,...
View ArticleSnapchat Quietly Rolled Out a New Way for Friends to Share Their Locations
Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the...
View ArticleFacebook Introduced 2 User Privacy Protection Tools for Developers of Apps,...
Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications' users and comply with the European Union's General Data Protection...
View ArticleCorona Introduces First Bottle Redesign for Summer 2018
Nothing is more indicative of summer than an Instagram picture of someone's knees against an endless, turquoise ocean. Of course the picture isn't complete without a bottle of beer and it definitely...
View Article5 Mistakes Small Businesses Make That Cripple Their Social Media Advertising ROI
Facebook's earnings report for the first quarter of 2018 surpassed all expectations. The social giant reported $4.99 billion in quarterly profits and $11.97 billion in quarterly revenue. While Facebook...
View ArticleMarketers Need to Use Behavioral Data Responsibly to Really Connect With...
I feel for marketers, not only because they are my clients and lifeblood, but because they are under siege in more ways than ever in the history of business. For one, consumer control over content and...
View ArticleThe Cult of Peloton: Reinventing the Fitness Industry, and Becoming a...
Until a month ago, I had never taken a spin class. While friends and colleagues made regular pilgrimages to boutique fitness studios like SoulCycle or Flywheel, the allure of sweating buckets and...
View ArticleWhy a TV Show Sponsored a Wikipedia Edit-a-Thon
Female entrepreneurship. Second-wave feminism. Women who broke the glass ceiling in industries far and wide. Odds are the Wikipedia entries for these topics were written and edited by men. In fact,...
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