NBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...
View ArticleA Baby Brand Has Created ‘The World’s First Team of Pregnant Superheroes’
Our society is superhero-obsessed at the moment, but one superpower has largely been overlooked: being a mom. To that end, baby products brand Summer Infant has decided the time has come to deliver the...
View ArticleThere’s Power in Consumer Data. Is Your Brand in Control?
Customer data is rapidly becoming the dominant currency of the modern marketplace. Recent IAB research credits first-party data as the driver for "all significant functions of the enterprise, including...
View ArticleEditor’s Letter: The Complex Question of Personal Data and How Marketers Are...
Thanks to our now constant use of smartphones, the personal data that we shed out into the world has never been richer, more nuanced and, well, revealing. Having access to that is a marketer's dream,...
View Article17 Media Agency Execs Guiding the Industry During Turbulent Times
As the average creative account win shrinks and clients across the brand spectrum move more work in-house, media continues to be the most important part of the global agency equation. In 2018, bold...
View ArticleInfographic: The Importance of Using Data Effectively and Creatively
Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer...
View ArticleFor Many Networks, Less Is More When It Comes to Ad Loads During Upfronts
Broadcast upfront week is usually a time for networks to promise buyers more of everything next season, from new shows that audiences will love to new ways that brands can reach consumers. But this...
View ArticleWant to Really Understand Your Customer Data? Try Hiring a Scientist
Anyone who follows the NBA knows what shoes their favorite athletes are wearing, whether it's Lebron James (Nike), James Harden (Adidas) or Steph Curry (Under Armour). Now add Peter Fader to that list....
View ArticleWhy This Agency Spent 3 Days Devoting All Its Resources to Fighting SIDS
It's not unusual for agencies to spend time working on passion projects for causes outside of typical client work. An agency completely shutting down billings and devoting all of its employees to...
View Article4 Winning Strategies for Insurance Brands on Social
Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren't known for being consumer-friendly? How can insurance companies...
View ArticleFox Shakes Up Its Fall Schedule With 2 Programs From Rivals, Thursday Night...
Most broadcast networks' schedules for the new season are focused on the new pilots that they have picked up to series, but Fox's fall slate revolves around a pair of programs that used to appear on...
View ArticleWhy The Incredibles Needed an ADT Home Security System
Even superheroes need a good home security system, says a fun new ad from ADT and Disney, themed around the upcoming premiere of The Incredibles 2. In the 30-second spot, animated by Pixar, the film's...
View ArticleIs This the Most American Bratwurst Ad Ever? Tammy at Johnsonville Sure Hopes So
The phrase "how the sausage gets made" isn't usually a positive expression, but Johnsonville and Droga5 turn the topic into a patriotic celebration, complete with an employee's shirt announcing, "You...
View ArticlePom Wonderful Looks at How Being Impaled by a Dolphin Can Help You Embrace...
Keen observers might notice something a tad unusual going in Pom Wonderful's latest campaign. Somehow, this guy's been impaled by a live dolphin. So, now he goes through his daily routine--taking...
View ArticleWhy Brands Need to Remember That Tech Advancements Have Unexpected Consequences
On June 29, 1956, President Dwight Eisenhower signed the Federal-Aid Highway Act of 1956, leading to the creation of America's Interstate Highway System. Finished 35 years later, one-quarter of all...
View ArticleIPG’s Amazon Lead Moves to Barkley Consulting Arm, Takes Former Employer as...
Today, Kansas City's Barkley announced the hiring of IPG veteran Jim Elms, who will hold two roles as both chief engagement officer of the indie agency and CEO of its consulting arm, FutureCast. Elms'...
View Article5 Reasons Why Award Shows Still Resonate With Creatives
Without wishing to sound like the director's cut of a Demi Moore movie, let's start with full disclosure: I'm involved in an awards show. The Epica Awards, to be exact, which as far as I know is still...
View ArticleHow CMOs Can Navigate the C-Suite
For virtually every kind of communication, there's exclusive language. In mobile messaging, emojis convey emotions. For composers, sheet music indicates the measures and melodies. Even baseball has its...
View ArticleUber Promises to Do Better in a New Brand Campaign Featuring the Company’s CEO
After a rough 2017 and a series of brand missteps--including an investigation into workplace harassment--Uber is finding new ways to improve its brand. One way is through letting riders rate their...
View ArticleDraftKings and FanDuel Prepare to Cash In on the Supreme Court’s Ruling on...
Fantasy sports brands are about to cash in big on the Supreme Court's landmark ruling that has declared a federal law against sports betting unconstitutional. New Jersey today won a challenge against...
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