An iPad Turns Boring Old Homework Into an Irresistible Adventure in Apple’s...
Following its release of a new, more affordable and Pencil-friendly iPad, and a bunch of snazzy education tools, now Apple has released "Homework." The two-minute-plus spot feels at once nostalgic and...
View ArticleHamilton Shirts Is Introducing a Women’s Collection for the First Time in Its...
Growing up in Houston, Kelly Hamilton didn't have what you might call a typical childhood--for Texas or anywhere else. While other kids' lives revolve around the usual backdrop of suburban subdivisions...
View ArticleRed Bull Hands North American Media Account to Starcom USA
Publicis Groupe's Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from...
View ArticleAMC Networks Creates Data-Focused Sales Team Ahead of Upfronts
Ahead of next month's upfront agency meetings, AMC Networks is creating a standalone data sales group, called AMCN Agility, to oversee its data offerings for clients. The group--which will be run by...
View ArticleThere Are 6 New Companies in the Twitter Official Partner Program
The Twitter Official Partner program is now six members deeper. The social network introduced the initiative in June 2015, combining its strategic partners from the Twitter Certified Program and the...
View ArticleWhy Brands Need to Stop Relying on Expert Opinions
Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about...
View ArticleKristen Lachtman Is Leaving Twitter’s Niche Influencer Network
Kristen Lachtman, who took over the U.S. operations of Twitter's Niche influencer network after her husband, Darren Lachtman, left the company last July, is bidding goodbye to the social network, as...
View ArticleFacebook Is Rolling Out New Privacy Tools. Will It Be Enough?
In the 11 or so days since the story broke that 50 million Facebook users' data was exposed through a Cambridge Analytica researcher's app, executives up and down the Facebook food chain--from CEO Mark...
View ArticleWarby Parker and Arby’s Team Up to Create WArby’s This April Fools’ Day
This Sunday is April Fools' Day, and the hijinks are getting off to an amusing start with WArby's--a purported joint venture between eyewear maker Warby Parker and fast-food purveyor Arby's. "Arby's...
View ArticleESPN’s ‘This Is SportsCenter’ Is Back, and All but Unchanged, Post Wieden +...
Those who were wondering how the iconic "This Is SportsCenter" ad campaign might change or evolve after its longtime architect, Wieden + Kennedy New York, parted ways with ESPN last year, we now have...
View ArticleSnapchat Lays Off 100 From Advertising Division in Department Restructure
After cutting jobs for roughly 120 engineers earlier this month and 22 staffers across the company in January, Snapchat is downsizing its staff yet again--and its latest round of layoffs targeted its...
View Article25 More Cities Are Being Added to Facebook’s Today In Local News Test
Facebook added 25 more U.S. cities to the test group for its Today In destination for local news. The social network began testing Today In with mobile users in six U.S. cities in January--Billings,...
View ArticleIFC Heads Into Upfronts by Renewing Brockmire for 2 More Seasons
IFC is going into this year's upfronts by doubling down on its most successful series: the comedy network has renewed Brockmire for two additional seasons--its third and fourth--ahead of the show's...
View ArticleAs Mobile Becomes Increasingly Crucial to Advertising, Brands Fail to Take...
Mobile advertising offers marketers a wealth of opportunities, but transparency is still causing a headache for the digital marketing industry. Just last month, Unilever, one of the biggest brand...
View ArticleSpike Jonze Turned an Unnoticed Moment From His Apple Shoot Into a Dog Rescue...
There were plenty of notable characters in the remarkable behind-the-scenes video from Spike Jonze's recent Apple shoot. But one cameo--that you almost certainly didn't notice--is the subject of a...
View ArticlePinterest Just Introduced a Separate Tab for People, Boards Followed by Users
Pinterest introduced a new customization option Thursday, the following tab, which enables users to create a curated feed of Pins from people and boards they follow in the order in which those Pins...
View ArticleAll Ads in Instagram Stories Will Now Be Full-Screen
All ads in Instagram Stories are going full-screen. The Facebook-owned photo- and video-sharing network announced Thursday that when brands upload a photo or video (under 15 seconds) within its feed...
View ArticleWeber Shandwick Defends Its Michigan State Work Amid Reports of ‘Spying’ on...
Following reports that Michigan State University paid IPG-owned PR firm Weber Shandwick more than half a million dollars over several months to track social media activity surrounding the case of USA...
View ArticleUsers Can Now Add Timestamps to Live and Replayed Videos From Twitter and...
Twitter kept seeing tweets that directed users to specific times during live and replayed videos, so the social network responded with a new feature to make those tweets unnecessary. Skip ahead to 3:50...
View ArticleThe Great Snapchat Egg Hunt Is Under Way
The Easter Bunny came to Snapchat and brought a taste of Pokemon Go with him. Snapchat Friday introduced The Great Snapchat Egg Hunt, a Snap Map-based game that gives users until April Fool's Day--9...
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