Why Agency Vet Matt Britton Is Getting Out of Influencer Marketing and Into AI
Less than a year ago, agency vet Matt Britton rejoined influencer marketing platform Crowdtap as CEO to help brands make sense of creators and user-generated content. Now he wants to get out of...
View ArticleWhy the Traditional Agency Model Is Struggling to Keep Up With Demand
When Martin Sorrell made headlines earlier this month for blaming technology and zero-based budgeting for WPWP's worst stock drop since 1999, many marketers were surprised by his failure to communicate...
View ArticleMelinda Gates Wants a Radical Redesign of How We Think About the 21st-Century...
When Melinda Gates was hired at Microsoft, she was the only woman in her hiring class. During orientation, a new colleague picked a fight with a vp at the company--Gates later learned that colleague...
View ArticleQuartz’s New Chatbot Is Bringing Conversational News to Facebook Messenger
This year's South by Southwest has been a world filled with over-the-top brand activations, surprise visits from Elon Musk and plenty of new products. Quartz took advantage of the atmosphere of the...
View ArticleABC Pulls a Black-ish Episode That Would Have Touched on National Anthem...
Black-ish is usually one of ABC's most brand-friendly shows, but the network decided not to air a politically charged episode of the sitcom that could have potentially alienated some of those...
View ArticleFacebook Watch Is Getting 25 Exclusive Weekday Afternoon MLB Games
Major League Baseball will make 25 weekday afternoon games available exclusively via Facebook Watch during the 2018 regular season. Terms of the deal were not disclosed, but sources familiar with the...
View ArticleNew Motorola Spots Encourage Us to Take a Hard Look at Our Smartphone Habits
It's happened to all of us at one time or another. We're trying to inch forward at the checkout or get through a door, retrieve our bags at the airport or simply move down the sidewalk and--wham--we...
View ArticleBarbarian Nabs First Account Win After Long Dry Spell
Barbarian announced it has been named global creative agency of record for L'Oreal's Essie nail polish brand, a feat for the New York City shop that has been working to turn itself around since it took...
View ArticleMcDonald’s Expands Relationship With Omnicom, Signing Content Collective as...
Nearly two years after consolidating its advertising business with Omnicom, McDonald's has further expanded the relationship by choosing the holding company's Content Collective division as its...
View Article3 Reasons Cryptocurrency Isn’t Worth Your Time
Whether it's for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next "it" product. And it's not just emotionally driven. Partnering...
View ArticleQ&A: The Wing’s Audrey Gelman on the Importance of Creating and Dedicating...
Women-only social club The Wing launched just a year and a half ago, but it already has thousands of members, four locations (with others in the works) and the clout to raise over $42 million in...
View ArticleHow a Copywriter’s Amazing Tribute to Sprite Got Him Hired at W+K
We've seen writers and art directors pitch themselves to agencies in all sorts of creative ways over the years. But dare we say, this might be our favorite yet. Chase Zreet, a copywriter at Firehouse...
View ArticleWhy Nestle Is Doubling Down on First-Party Data and Trust to Prepare for GDPR
With the European Union's General Data Protection Regulation (GDPR) looming, a top digital executive at Switzerland-based Nestl? said it's crucial to focus on how first-party data is collected is...
View ArticleVideo: The Handmaid’s Tale Preaches Resistance at SXSW to Promote Season 2
Hulu's marketing team is pulling out the stops, and putting on those burdensome red smocks redolent of its hit show The Handmaid's Tale. Following its activation at the 2017 SXSW Interactive Festival,...
View ArticleDigitas Names New Leadership in San Francisco After Rebrand
Digitas announced its first hire since rebranding from DigitasLBi earlier this week. Kingsley Taylor is joining the agency's San Francisco office as managing director. Taylor, previously the managing...
View ArticleFormer Figure Skaters Spin Around the Living Room in Ikea’s Beautiful Tribute...
One wouldn't normally think of Ikea as a brand dedicated to helping people enjoy the golden years. But a new campaign does just that while creatively highlighting a series of products from the...
View ArticleEmployees Crave Career Development. So Why Are Agencies Ignoring It?
Talent is leaving the advertising industry in droves, and agencies have no idea how to stem the flow. The average agency annual turnover rate is 30 percent, according to ANA. Instead of prioritizing...
View ArticleCupid’s Arrow Struck Facebook and Instagram Users in February
Love was in the air among Facebook and Instagram users in February, as Valentine's Day was the hottest of Facebook IQ's Hot Topics for the month. Black History Month was a popular topic of discussion...
View ArticleTwitter Has a Courtside Seat to March Madness
The 2017-18 NCAA Men's Division I Basketball Championship tournament tips off Tuesday night, and Twitter is ready for the madness. The social network teamed up with the NCAA and Turner Sports on...
View ArticleDos Equis Keeps It ‘Interesante,’ Just Without the Man Himself, in First Ads...
Watching the new campaign for Dos Equis, viewers may notice one very conspicuous thing missing ... well, two things if you count his famous beard. The beer brand's first major campaign since moving its...
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