This Digital Ad Format Guru Lives and Breathes Outside the Box
Sport-bike racer, six-patent holder, biometric lab creator--these are just a few of Walter Geer's self-earned epithets. But his actual title is vp and creative director at Verve Mobile, where he...
View ArticleMedia Shops Face an Identity Crisis as Clients Move More Work In-house
The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model. Last summer's rumored wave is now a real-world tsunami...
View ArticleInfographic: What Marketers Look for in an Agency
Just like any relationship, marketers and agencies need to cultivate and maintain their union--and not just during the honeymoon phase. New research from Provoke Insights shows that while cost is the...
View ArticleBlackBerry Refuses to Give Up
On Oct. 20, 2011, Secretary of State Hillary Clinton was aboard a C-17 Globemaster military plane bound for Libya. While waiting for takeoff, Clinton--wearing a pair of dark sunglasses--began pecking...
View ArticleThis Agency Thinks Advertisers Should Put Their Money Where Their Ears Are
Every podcast fanatic's favorite host probably reads an ad for Sleep Number, MVMT Watches or Harry's at least once per episode--and that's because of Ad Results Media, which claims to be the world's...
View ArticleMobile Is Changing How Fans Are Watching Sports. Here’s How Verizon Is...
Live sports has been the bedrock of linear television in the digital era. As everything else in entertainment has been disrupted and disintermediated, broadcast and cable networks have paid dearly to...
View Article‘We Need to Talk’ Becomes the Rare Facebook Watch Show to Get Renewed
It's been six months since Facebook rolled out Facebook Watch, its vertical featuring original series from dozens of publishers and companies like Discovery Communications, Hearst and Quartz. However,...
View ArticleGroup Launches ‘3 Billboards’-Inspired Ads Calling Out Paul Ryan After...
Progressive Turnout Project, a Democratic political action committee, launched a Three Billboards Outside Ebbing, Missouri-inspired campaign today demanding stricter gun control laws and specifically...
View ArticleAir New Zealand Launched an #EmojiJourney Campaign on Facebook, Twitter
Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney. When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they'll be...
View ArticleYou Can Experience What It’s Like to Be Inside Westworld With This Immersive...
South by Southwest attendees will get to experience what it's like to be part of Westworld. Well, sort of. HBO and Giant Spoon are building an immersive experience on two acres of land for SXSW to...
View ArticleCarmichael Lynch Launches ‘Runnin’ With Sasquatch’ Campaign for Jack Link’s...
Earlier this month, Carmichael Lynch confirmed it was not participating in Jack Link's creative review, conducted by agency search consulting firm Pile, with the agency instead being "evaluated on...
View ArticleYouTube Vows to ‘Improve Our Systems’ After Conspiracy Video Rises to No. 1...
On Wednesday morning, YouTube's No. 1 trending video used footage from a CBS Los Angeles video to suggest that David Hogg, one of the survivors of last week's mass shooting at Marjory Stoneman Douglas...
View ArticleAgencies Primarily Blame Clients for Inefficiencies, According to This...
A majority of advertising professionals don't think their agencies are operating as efficiently as they could be--and in most cases, they blame clients. That's the primary takeaway from the 2018 Agency...
View ArticleFord North American President Raj Nair Out Over ‘Inappropriate Behavior’...
Raj Nair, North American president for Ford, is leaving the company following an internal investigation into "inappropriate behavior." "We made this decision after a thorough review and careful...
View ArticleFacebook Just Announced Another Music Licensing Deal
Facebook followed up on the music-licensing deals it announced last month by reaching an agreement for its first "multi-territorial" music license with online licensing processing and licensing...
View ArticleNielsen Social Content Ratings, Week of Feb. 12: NBA All-Star Game, Olympics...
The 2018 National Basketball Association All-Star Game and the 2018 Winter Olympic Games dominated Facebook, Twitter and Instagram during the week of Feb. 12, according to the Nielsen Social Content...
View ArticleThis Incredible Instagram Account Shows What Life Is Like as a Visually...
You may have imagined what it would be like to be an Olympic athlete, maybe you're into skiing so you've imagined skiing down steep mountains with sharp curves at incredibly fast speeds. But have you...
View ArticleThe Chemical Brothers Entice Music-Lovers to Spiral Down the Rabbit Hole in...
It's the age-old hippie debate: Do we follow the rabbit down the hole? In an energetic new ad from agency VCCP, London's O2 arena entices hipsters to get out of their flats, as the Brits say, and take...
View ArticleScottish Soda Irn-Bru (Sort of) Apologizes for Ads Calling Women ‘Can’ts’
Scotland's iconic and notoriously cheeky Irn-Bru soda brand is back with a new ad campaign, and the response is probably exactly what the marketer was hoping for. Two new ads created for the Scottish...
View ArticleCondé Nast Is Launching a Digital Brand Network in the Hopes of Attracting a...
Cond? Nast wants advertisers to be aware of its impressive, diverse portfolio of digital and social brands that cater to the coveted millennial and Gen Z audiences. These brands include The Hive, AD...
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