The Grammys Are Bringing IBM Watson’s Artificial Intelligence to the Red Carpet
Watson won't be wearing anything fancy to the Grammys this weekend, but that's not going to keep it from judging everyone else's outfit. For the 60th anniversary of the music awards, the Recording...
View ArticleHow Stephen Colbert Is Widening His Late-Night Lead and Doubling Down on Trump
A year and a half after it began, Stephen Colbert's late-night resurgence shows no signs of letting up. Halfway through the 2017-18 season, The Late Show With Stephen Colbert is up 30 percent in total...
View ArticleNeglecting Minorities in Marketing Efforts Is a Major Branding Blunder, Says...
Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen's latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the...
View ArticleNFL’s Regular Season Ad Revenue Fell 1.2%, as Makegoods Overtook Unit Rate...
It didn't happen until the final month of the regular season, but the 10 percent drop in NFL ratings this year finally dented the bottom line when it came to football-related ad revenue, according to...
View ArticleVince McMahon Wants to Reimagine Pro Football With the New XFL
WWE chairman and CEO Vince McMahon is stunning the sports media world by giving professional football a second try. Less than a week after making an appearance on the 25th anniversary broadcast of WWE...
View ArticleHow to Turn a Super Bowl Ad Into a Campaign for the Mobile Era
With Super Bowl LII fast approaching, there's no doubt that creatives have been putting their heads together to come up with what they hope will be the year's most talked-about Super Bowl commercial....
View ArticleFirst Female Celebrity Colonel Sanders, Reba McEntire, Sings a Honky-Tonk...
KFC has a new celebrity wearing Colonel Sanders' signature white suit and goatee--Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain's new Smoky Mountain BBQ flavor. A...
View ArticleCBS Won’t Let the Winter Olympics Interfere With Its Promo Plans During the...
Other than NFL playoff games, there's no bigger annual spotlight for CBS than the Grammy Awards, which airs Sunday. Last year's show was 2017's No. 9 most-watched single telecast by Nielsen, with 27.6...
View ArticleVerizon Shows What It Took to Wire U.S. Bank Stadium for 73,000 Fans at the...
When the Falcons faced off against the Patriots in Super Bowl LI last year, Verizon customers at Houston's NRG Stadium--where Verizon had installed some 900 antennas--burned their way through 11...
View ArticleBudweiser Highlights Disaster Relief Efforts, Real Employees in 60-Second...
Over the last 30 years, Budweiser has donated 79 million cans of water to disaster relief. Last year alone, Budweiser donated three million cans of water to disaster relief for people in need in Texas,...
View ArticleTV May Affect the Brain, But Influencer Marketing Affects the Heart
Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of...
View ArticleBET Experimented With AR Hair Dryers to Promote the Second Season of The Quad
Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along with a series of live events, that would generate...
View ArticleAmazon’s First Ad for the Echo Spot Is About Togetherness, Not Shopping
Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But "everything" isn't really a position. With Apple's Siri going (Rock!) hard on facilitating your sassy lifestyle, and...
View ArticleMcDonald’s Taps New Leaders to Oversee Brand Content and Cultural Engagement
McDonald's USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate's vice president of brand content and Lizette Williams comes aboard in the...
View ArticleThe Martin Agency Promotes Karen Costello to CCO in the Wake of Joe...
The Martin Agency of Richmond, Va., has promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December...
View ArticleNielsen Social Content Ratings Will Now Include Instagram
In January 2016, Nielsen added data from Facebook to its already existing Nielsen TV Twitter Ratings, rechristening the offering Nielsen Social Content Ratings. Nick Grudin (now vice president of media...
View ArticleApple Gets Its Animojis to Sing Nominated Songs in Amusing Ads for the Grammys
Animojis are one of the more buzzed-about features of iPhone X. The phone's TrueDepth camera analyzes your facial expressions and mirrors them in a dozen different Animojis, creating little animations...
View ArticleWhy You Should Be Prepared for Facebook Ad Prices to Rise
Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent...
View ArticleAnother Campaign Wants You to Adopt a Dog After Listening to Its Playlist
Dieste's got your new Jam! We're referring to the computer-generated star of the agency's unconventional push for nonprofit Dallas Pets Alive. He's not the typically cute, cuddly canine we've come to...
View ArticleFacebook Launched a Gaming Creator Pilot Program
Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post, Leo Olebe, global...
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