Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About...
New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani. While Panera's ads, which break today, can't match the...
View ArticleAd of the Day: Sony PlayStation Vue Is the Stuff of Mind-Blowing Sci-Fi Fantasy
Wouldn't you?" is the salient question posed in Johannes Leonardo's first ad campaign for Sony's PlayStation Vue since the streaming TV service was announced in March (the agency was awarded the job...
View ArticleAd of the Day: This Bug Spray Made Glorious Blood Portraits From Squashed...
Cormac McCarthy gave us Blood Meridian. Jay Reatard gave us Blood Visions. And now BBDO Russia has given us the equally badass "Blood Portraits" to promote mosquito repellent Glorix. The name, as it...
View ArticleAd of the Day: A Driver Looks Back Once, and Then Forever, in This...
It's been a while since we've seen a really brutally depressing road-safety PSA. But Ireland obliges—with help from master craftsman director Martin Stirling—in the spot below, which warns against...
View ArticleAd of the Day: Beauty Brand Invents the First Skin Cream That Gives You Wrinkles
There are scores of breast-cancer awareness campaigns each year, but this one from Colenso BBDO in New Zealand combines clever product development with a wonderful print ad to memorably break through,...
View ArticleAd of the Day: Poo-Pourri's Latest Crass Character Is a Randy Granny Who...
Poo-Pourri's marketing team would like you to know its odor-trapping spray isn't just for poo. You can use it to save water, too, by not flushing your pee. To make its case, the company is out with an...
View ArticleAd of the Day: LGBT Couples Just Want to Travel Freely in This Beautiful...
Airbnb is celebrating Pride Month with a powerful ad about LGBT couples traveling, and the extra care that can require. The 3:30 spot from Molecule in San Francisco features interviews with a diverse...
View ArticleAd of the Day: Honey Maid Celebrates Fourth of July With an Immigrant...
It's been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores what it means to be American through...
View ArticleAd of the Day: Memorial Sloan Kettering Tells Three Powerful, Inspiring...
Giving people a new way to think and talk about cancer." That's the mission of three Internet films from New York's Memorial Sloan Kettering Cancer Center, according to chief communications officer...
View ArticleAd of the Day: The Fat Jew and Todrick Hall Rap About Viacom's Big Data
The title of Viacom Velocity's three-minute music video "The Fat Jewish Is Big Data Featuring Todrick as Hadoop" pretty much says it all. What don't you understand? Social media star/E! Channel...
View ArticleAd of the Day: Duracell Powers a Soldier's Sweet Message to His Daughter This...
Duracell is making a strong play for the most American ad this Fourth of July by framing itself as the brand that helps keep members of the U.S. military connected to their young kids while deployed...
View ArticleAd of the Day: Mcgarrybowen's New Triscuit Ads Will Have Foodies Licking...
Mcgarrybowen Chicago's latest campaign for Triscuit, called "Makers of More," celebrates the brand's roots, and the simplicity of its recipe (wheat, oil and salt), by presenting the stories of five...
View ArticleAd of the Day: Coca-Cola's Minimalist Can Promotes a World Without Labels
Coca-Cola has toyed with its packaging once again, this time to join the global movement for equality and tolerance—by removing its own label off its products to promote a world without labels and...
View ArticleAd of the Day: Taco Bell Takes Back Bacon in This Silly Anti-Craze Campaign
If you needed further evidence that the bacon craze has completely imploded, Taco Bell is making fun of the universal obsession with the stuff to pitch a new product … of which bacon is an integral...
View ArticleAd of the Day: Girls Are Unstoppable in Next Phase of Always 'Like a Girl'...
Last summer, Procter & Gamble's Always scored a big hit with its stereotype-crushing "Like a Girl" ad, which then got a slot on the Super Bowl. Now, the feminine products brand is back with...
View ArticleAd of the Day: Coca-Cola Unveils Crown Jewel of Its 'Crossroads' Series on...
The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O'Dell's "Crossroads" campaign for Coca-Cola in Latin America. Launched this...
View ArticleAd of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will...
This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and an elephant, too. Part of the Swedish furniture...
View ArticleAd of the Day: Droga5 Lightens Up Acne Cream Category With Comic Spot for...
For teens, acne is no laughing matter. But Droga5 figured it was worth shaking up a category that's traditionally brimming with confidence but very little comedy. The New York agency's first...
View ArticleAd of the Day: Nike's 'Short a Guy' Is a Fun, Frenetic, Multi-Sport Masterpiece
Nike's "Short a Guy" ad from Wieden + Kennedy is a real pick-me-up. In it, we meet the luckiest, most athletically inclined kid on the planet. While out skateboarding, he meets some of the biggest...
View ArticleAd of the Day: A Baby Stands In for All Mankind in Airbnb's Ambitious Global...
Airbnb really wants you to know the world is a wonderful place full of nice people. So, please get out of your own house, stay in someone else's for a while, and see how great it can be. The...
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