Dentsu’s iProspect Acquires DTC Marketing Agency MuteSix
MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network's iProspect. The 4-year-old shop brings expertise in social media and performance...
View ArticleTarget’s Tariff Strategy Might Haunt the Retailer
Target told its suppliers they'll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target...
View ArticleChobani Promotes CMO to President, the Latest Boost for Top Marketers
Top-level marketers are seeing promotions to the highest offices in the C-suite, and Chobani is the latest brand to make such a move. Chobani announced today that after six years as CMO, Peter...
View ArticleGeneral Mills’ Creative Lead Is Out Amid Contentious Review
General Mills' creative lead has left the company while it is in the middle of a creative review. Bill Roden, director of creative and marketing services, has left General Mills and is pursuing an...
View ArticleTillamook’s Ads Slammed ‘Big Food.’ Now a Lawsuit Says It Uses Industrial...
The Animal Legal Defense Fund has brought a class-action lawsuit against Oregon dairy company Tillamook, alleging that the company engaged in deceptive marketing practices by conveying its products as...
View ArticleThe 3 Pillars of Successful Digital Transformation Focus on Strategy and Data...
Massive digital disruption over the last decade has caused many brands to seek a digital transformation strategy, even though management teams struggle to define the term. As co-leaders of a digital...
View ArticleMeta Helps Rugby Fans Bring Their Passion to a ‘New Dimension’
As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams. The tech company is the official social media services...
View ArticleInstagram: How to Schedule a Post
Instagram now allows users to schedule posts on the photo- and video-sharing platform. Posts can be scheduled up to 75 days in advance. Our guide will show you how to schedule a post in the Instagram...
View ArticleInstagram: How to Reschedule a Scheduled Post
Once an Instagram user schedules a post, they have the option to reschedule the post if they'd like it to be shared at a different date and/or time. Our guide will show you how to reschedule a post in...
View ArticleIce on the Beach? Truly Hard Seltzer NHL All-Star Beach Festival Details...
The National Hockey League shared all of the details on the Truly Hard Seltzer NHL All-Star Beach Festival Feb. 2 through 4 at Fort Lauderdale Beach Park in Fort Lauderdale, Fla. The puck drops for the...
View ArticlePostmates Taps Too Hot to Handle Star to Hype a Cheat Meal Disguised as Salad...
Reality show heartthrob Harry Jowsey, an alum of the Netflix hit Too Hot to Handle, stares into the camera and bats his bedroom eyes. He knows you've been on your best behavior--it's resolution season,...
View ArticleTimothée Chalamet Is Seriously Considering His Options in Apple TV+’s...
With Apple TV+ continuing to enlist many A-list talents both in front of and behind the camera, it's no wonder Oscar nominee Timoth?e Chalamet is pleading to be a part of it. To create a bit of buzz...
View ArticleTikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages
For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred...
View ArticleVerizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome...
Former New York Giants quarterback Eli Manning is coming off the bench for a social campaign backing Verizon's "Welcome Unlimited" plan. The wireless carrier is giving away 20 pairs of tickets to the...
View ArticleTwitter Introduces Pinned Lists
Twitter introduced a new pinned Lists feature and extended its Community Notes crowdsourced fact-checking initiative to more countries. Owner Elon Musk said in a tweet Friday that users can tap Lists...
View ArticleWill Reports of TikTok’s ‘Heating’ Practice Turn Up the Heat Even More on the...
The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method...
View ArticleSnap Pitches New Ad Solutions for Marketers at NewFronts
In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. Now,...
View ArticleNielsen and the Future of TV Measurement
We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where...
View ArticleRoku Debuts New Originals, McDonald’s Joins Roku City at 2023 NewFronts
Roku's popular screensaver, Roku City, is getting a new partner. McDonald's is joining TV's biggest digital downtown, becoming the first brand to integrate with the screensaver, the companies announced...
View ArticleHow Gold House Honors Asian American Excellence
LA Rams CMO Kathryn Kai-ling Frederick joined other business leaders at the NASDAQ Marketsite Tuesday morning to ring in the trading day in honor of AAPI month. The Opening Bell followed a celebration...
View Article