3 Key Advertising Takeaways From the IBM Think Conference
The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial...
View ArticleCoors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign
Bud Light's Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased...
View ArticleThe Role Sustainability Plays in Creating Campaigns and Marketing
The world is moving toward a more sustainable future. At this point in human history, there's simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some...
View ArticleHow Brands Can Remain in Control of Their Ever-Increasing Data
Brand mergers and acquisitions often signal business growth and prosperity, but they don't come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like...
View ArticleSnapchat: Here’s How to Change Your Phone Number
Did you know that you can change the phone number associated with your Snapchat account? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on...
View ArticleHow Retailers Can Master the Post-Purchase Part of the Ecommerce Journey
Retailers have spent the last year obsessing over each touchpoint consumers have with their brand, all with the goal of creating a differentiated, amazing customer experience. But what I often see is...
View ArticleAny Brand Not Marketing in the Esports World Is Already Behind the Curve
The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? How about how Uber rearranged the business of...
View ArticleTwitter Is Extending Its Political Ads Policy and Ads Transparency Center to...
Twitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia,...
View ArticleVolkswagen Powered an Entire Music Video With an Electric Car Battery, and...
Few things spark more well-deserved skepticism than the phrase "branded music video." But Volkswagen and agency Nord DDB came up with one that steers clear of being cringeworthy and falling into the...
View ArticleYou Can Experience Westeros at SXSW This Year With HBO and Giant Spoon’s...
Last March, HBO and Giant Spoon gave SXSW attendees a taste of what it's like to attend Westworld. This year, HBO has teamed up with the shop again to give fans of Game of Thrones the chance to...
View ArticleOn the Adweek Podcast: The Legacy of Lee Clow
On this week's episode of the Adweek podcast Yeah, That's Probably an Ad, we discuss the legacy of creative icon Lee Clow. Special guest Nancy Reyes, president, TBWA\Chiat\Day New York, joins editor at...
View ArticleThree Strikes Is Still an Out, But YouTube Is Clarifying Its Strike Zone
Three strikes still mean that you're out, but YouTube is trying to simplify its policies for each strike that creators receive and ensure that its enforcement is consistent. The Google-owned video site...
View ArticleNBCUniversal Entertainment Places Media Planning and Buying Business in Review
The Entertainment division of NBCUniversal recently issued an RFP for its media business, according to several parties familiar with the matter. The same individuals said Essence, the GroupM agency...
View ArticleWhat JPMorgan’s New Cryptocurrency Means for Banking and Blockchain
When J.P. Morgan announced it had created its own cryptocurrency last week, the bank left the industry speculating about what the move might mean for the blockchain-based payments and for the broader...
View ArticleAmazon Prime Video Is Promoting Good Omens at SXSW by Celebrating the Apocalypse
If someone at SXSW tries to convince you that the apocalypse is happening on May 31, don't fret--yet. What could easily be written off as a case of Austin weirdness is likely part of an elaborate...
View ArticleU.S. Digital Ad Spend Will Surpass Offline in 2019
Today, digital becomes king. eMarketer published today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and...
View ArticleIf a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then...
Consumerism is the machine that powers our society, and black dollars provide much of the fuel. According to a 2018 Nielsen study, African Americans spend $1.2 trillion annually. The collective...
View ArticleInvestments in Diversity Hiring Aren’t Leading to Inclusivity in Advertising
The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and retaining employees of color. "Charting a More...
View ArticleThe Replacer is Responsible for All the Newsworthy Chaos in Call of Duty’s...
Since 2003, the Call of Duty franchise has cultivated a reputation of being one of the most immersive multiplayer video games in the business. Their latest installment, Black Ops 4, fortifies their...
View ArticleFortnite Publisher Pulls Pre-Roll Ads on YouTube Following Child Exploitation...
Epic Games, the company behind the hit online game Fortnite, is suspending all of its pre-roll YouTube advertising after a report found that the brand was appearing on children's videos that serve as...
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