Twitter Is Now Allowing Users Who Report Spammy Tweets to Provide More...
Twitter is now enabling its users to provide more information on the posts that they report as spam. The social network announced in a Twitter Safety tweet that users can specify the type of spam they...
View ArticleHow These 7 Horror Films Pushed the Boundaries of Movie Marketing
In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he's out to promote his new film Mant, about a man...
View ArticleTake Risks, Tell Stories and Other Marketing Lessons From Progressive’s CMO
At last week's ANA Masters of Marketing Conference, marketers talked about a changing industry, one that faced new challenges while still reckoning with old ones. But Jeff Charney, Progressive's CMO,...
View ArticleHims Branches Into Women’s Health With the Launch of Hers
Hims and Hers. Hims, a telemedicine startup that provides prescriptions and over-the-counter products that address men's health issues like erectile dysfunction and hair loss-namely, concerns that you...
View ArticleCannes and MediaLink to Offer Marketers Exclusive Content Creation Education...
The Cannes Lions International Festival of Creativity announced a new partnership with strategic advisory firm MediaLink to host "intimate, curated" activations, roundtables, meetings and networking...
View ArticleWe Created a Creepy Interactive Tale About Voice Tech. Here’s How It Went...
With the never-ending talk of politics and climate change, social media may be scary enough as it is. But in light of Adweek reporter Lisa Lacy's story on robots, AI and the other side of the uncanny...
View ArticleHoping to Leverage a Larger Audience, Recode Will Relaunch on Vox.com
Technology news website Recode, hoping to gain more clicks, will retain its staff and brand, but become a special section at sister site Vox.com under parent company Vox Media. Vox Media, which...
View ArticleCannes Adds Two New Lions for 2019 But Drops Product Design as a Standalone...
The roster of trophy categories is an ever-shifting thing at the Cannes Lions International Festival of Creativity, and now we know how 2019's lineup will be different from years past. Most notably,...
View Article56 Brands Including Nike, Amazon and Marriott Call For Protection of...
Fifty-six companies including Lyft, Coca-Cola, Levi's and Airbnb released a joint statement today in support of the transgender community. The statement is a direct response to reports that the Trump...
View ArticleYahoo Just Launched Live Programming on The Roku Channel
Live and linear news content is now available on Roku from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports. Live, daily and long-form programming will be available on "Yahoo," a service on...
View ArticlePinterest Debuts Promoted Carousel Ad Formats
Pinterest has introduced a self-service ad format called Promoted Carousel that lets advertisers include up to five images in their spots for the first time. Promoted Carousel ads can be served in...
View ArticleBurger King Turned Real Car Crashes at Its Restaurants Into Ads Encouraging...
Burger King raised quite a few eyebrows last year with its Burning Stores print ad campaign, which featured real fires at the chain's locations alongside a simple message: "Flame grilled since 1954."...
View ArticleDiscovery to Launch 6-Part Series on U.S.-Mexico Border
Discovery will spotlight law enforcement and other stories from the U.S.-Mexico border in a new six-part reality series called Border Live, which debuts Dec. 5. "The U.S.-Mexico border has been the...
View ArticleWhy KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign
KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time,...
View Article40% of Likely Young Voters Say They Haven’t Seen Any Political Ads
Television remains king of political advertising, according to new research from Adobe. A new report commissioned by Adobe and provided exclusively to Adweek suggests that the older you are, the more...
View ArticleIkea Sold a Product on a Global Scale by Tapping Into Local Values
Ikea's latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a...
View ArticleHow Brands Can Ensure Influencers Hold Up Their End of the Deal
In a tale as old as time, yet another brand is learning what it means to vet agreements before moving forward with them. This time around, public relations firm PR Consulting Inc. is suing influencer...
View ArticleDollar Shave Club Names Adobe as Primary DSP Partner as It Accelerates Its...
The rise of direct-to-consumer brands is arguably one of the most distinctive trends in marketing during the digital era. Largely defined by their lack of reliance on middlemen, this new wave of brands...
View ArticleBBH Restructures Leadership in New York Office
BBH is restructuring leadership in its New York office. Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified...
View ArticleOver 100 Agencies Are Rallying Behind This Bold Campaign to End Sexual...
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable...
View Article